1. The agreement
These terms are between you (the business buying the service) and SHORI - Marine Equipment and Services, Lda, of Av. Arriaga, n.30, 1. Andar, Sala A, 9000-064 Funchal, Portugal, VAT PT515114839, trading as VanReply (“we”, “us”).
If you buy a plan, a later signed order form or contract — once a lawyer has reviewed these terms — will take precedence over this draft to the extent of any conflict. Until then, this page is for information only and does not itself create a paid subscription.
2. The service
VanReply is a monthly subscription service for home-service trades, mainly in the United Kingdom and the United States. It uses AI assistants to help you reply to inbound enquiries, qualify leads, book jobs, follow up quotes and respond to reviews, in line with the plan you choose.
The current plans are:
- Starter — $149 per month: review replies, instant email and web-form replies, one location, and a monthly report.
- Growth — $299 per month: Starter, plus WhatsApp or SMS follow-up, quote and no-show chasing, missed-call text-back (you supply the phone line), and booking links.
- Multi-site — $499 per month: Growth for up to five locations or teams, a monthly optimisation call, and custom escalation rules.
Prices are in United States dollars. Plans, features and prices may change for new clients; founding-client locks are described below.
VanReply is not, at launch, a live voice receptionist. It does not guarantee any particular number of jobs, revenue or reviews. After-hours and on-the-job cover is in writing, including a text back when a call is missed on plans that include that feature.
3. Onboarding and approval mode
You will give us the information we need to represent your business fairly: services, areas, prices, tone, frequently asked questions and escalation rules. You will also connect the relevant channels (for example your inbox and web form). For Google Business Profile, you invite us as a manager, never as the owner, and you must not share passwords with us.
For the first 14 days, messages are drafted for your approval and are not sent until you approve them, unless we agree otherwise in writing. After that period you may leave categories of message in approval mode or switch them to automatic sending. You remain responsible for the content sent in your name.
Customers must be told they are communicating with an AI assistant acting for your firm. We will include a clear disclosure in replies unless we have agreed another lawful wording with you.
4. Fees, founding clients and cancellation
Subscriptions are billed monthly in advance, month to month. You may cancel at any time, no questions asked, by emailing [email protected]. Cancellation takes effect at the end of a 30-day notice period; charges already paid for that notice period are not refunded unless we agree otherwise or the law requires it.
For the first ten founding clients, the setup fee is waived and the monthly plan price in force at sign-up is locked for as long as that subscription runs without a break. If a founding subscription lapses and is later restarted, current public prices apply.
Unpaid invoices may lead to suspension or termination of the service after we have given you notice.
5. Your responsibilities
You will:
- make sure the information you give us is accurate and stays up to date;
- use the service only for your genuine home-service business communications;
- comply with applicable law, including marketing, consumer, employment and data-protection rules in the countries you serve;
- not ask VanReply to send anything misleading, unlawful, discriminatory, or that claims a professional accreditation you do not hold;
- review flagged or sensitive messages yourself; and
- supply and remain responsible for any phone line used for missed-call text-back.
6. Data protection
Our privacy notice (also a draft) explains how we handle personal data. Where we process personal data of your customers, we do so as your processor and a data processing agreement will form part of the contract once it has been prepared and reviewed. You are responsible for providing an appropriate privacy notice to your own customers.
7. Acceptable use and AI limitations
AI-generated drafts can be wrong, incomplete or off-tone. You should use approval mode until you are comfortable with the results, and you should not rely on the service as a substitute for professional, legal or safety judgement — for example on gas, electrical, structural, asbestos or emergency work, where a human must decide.
We may suspend an account if we reasonably believe it is being used unlawfully, is putting others at risk, or is likely to harm the service or other clients.
8. Intellectual property
We and our licensors own the VanReply name, site, software and templates. You own your own content, trade marks and customer relationships. You grant us a limited licence to use the materials you supply, solely to provide and improve the service for you. We will not use your name as a public case study without your permission.
9. Liability
This section will be settled with legal counsel before any paid contract is signed. As a working draft only, we expect the contract to exclude liability for lost profits, lost jobs or indirect loss, and to cap our aggregate liability at the fees you paid in the twelve months before the claim, except where the law does not allow liability to be limited (including death or personal injury caused by negligence, or fraud). Nothing in this draft is a promise of that wording.
10. Term and ending the service
The subscription continues until cancelled under section 4, or until either of us ends it for a material breach that is not remedied within a reasonable time after notice. On ending, we will stop sending messages for you and, subject to the data processing agreement and legal retention duties, delete or return client-customer data on request.
11. Changes to the service or these terms
We may update the service in ways that do not materially reduce the core of your plan. Material changes to final terms will be notified in advance to paying clients, who may cancel under section 4 if they do not accept them.
12. Governing law
As a draft, and because SHORI is established in Portugal, we expect the final contract to be governed by the laws of Portugal, without prejudice to any mandatory rights you have as a business in the United Kingdom, the United States or elsewhere. The courts or venue will be confirmed in the reviewed contract. This paragraph is not yet agreed.
13. Contact
SHORI - Marine Equipment and Services, Lda
Av. Arriaga, n.30, 1. Andar, Sala A
9000-064 Funchal, Portugal
[email protected]
Draft, pending legal review. Last updated 14 November 2026.