1. Who we are
VanReply is a brand of SHORI - Marine Equipment and Services, Lda (“SHORI”, “we”, “us”), a Portuguese limited company.
Registered office: Av. Arriaga, n.30, 1. Andar, Sala A, 9000-064 Funchal, Portugal. VAT number PT515114839.
For questions about this notice or your personal data, email [email protected].
SHORI is the data controller for personal data collected through this website and for enquiries and accounts we hold as a business. When we handle messages, reviews or booking details that belong to a VanReply client’s own customers, we act as that client’s data processor, on their instructions.
2. The scope of this notice
This notice covers:
- visitors to vanreply.com;
- people who email us, book a demo or become a client;
- business contacts we may write to about VanReply; and
- end customers whose messages we process on behalf of a client.
VanReply is offered to home-service trades in the United Kingdom and the United States. This site is not directed at children.
3. This website does not use trackers
This website is a static site. It does not set cookies, does not use analytics or advertising pixels, and does not call third-party scripts. If that changes, we will update this notice and, where required, ask for consent.
If you email us from the “Book a free demo” or contact links, your email provider will of course handle that message in the usual way.
4. The data we collect and why
Enquiries and demo requests
If you write to us, we will hold the name, email address, phone number, business details and any other information you choose to send, so that we can reply, book a demonstration and, if you ask us to, set up a service. The lawful basis is typically pre-contractual steps or our legitimate interest in responding to business enquiries.
Clients and billing
If you become a client we will hold contract, contact, billing and service-configuration details (for example your services, areas, prices, tone of voice and escalation rules). The lawful basis is performance of the contract and, for invoices and tax records, a legal obligation.
Business outreach
If we contact a firm about VanReply, we may use a work email address and limited business information obtained from public sources, to introduce a relevant service. The lawful basis we expect to rely on is legitimate interests. You can object at any time by emailing [email protected] or using the opt-out in the message, and we will honour that. UK sole traders and other individuals who are not contacted as a company will be treated with the extra care that UK and EU electronic-marketing rules require; this draft does not itself authorise any particular campaign.
Clients’ customers (processor)
When a client connects an inbox, web form, review account, booking link or phone line, we will process the personal data in those channels — typically names, contact details, job addresses, appointment times and the content of messages — only to provide the service: to draft and send replies, qualify leads, book jobs, follow up quotes, and prepare the client’s monthly report. We do this as a processor, under a data processing agreement, on the client’s instructions. The client remains the controller as far as their customers are concerned and is responsible for telling those customers how their data is used, including that an AI assistant may reply.
5. Artificial intelligence
VanReply uses AI systems to draft and, where the client has authorised it, send replies. Message content needed to provide the service may therefore be processed by our AI infrastructure providers. Those providers may be located outside the United Kingdom and the European Economic Area. Where that happens we will use an appropriate transfer safeguard, such as the European Commission’s standard contractual clauses and, where required, the UK international data transfer addendum.
We do not use website visitors’ data to make solely automated decisions that produce legal or similarly significant effects about them. Clients remain responsible for the messages sent in their name and can require approval of drafts before anything is sent.
6. Who we share data with
We share personal data only as needed to run the service and the business:
- infrastructure, email, hosting, payments and AI providers who process data on our instructions;
- professional advisers, such as accountants or lawyers, where needed;
- authorities when the law requires it; and
- a buyer or successor if the business is transferred, subject to suitable protections.
We do not sell personal data.
7. How long we keep data
Enquiry emails are kept for as long as needed to handle the request and for a short period afterwards, unless they lead to a contract. Client records and invoices are kept for the life of the contract and then for as long as tax and accounting law requires (in Portugal this is commonly a period of years after the end of the relevant tax year). Data we process for a client is kept for the period set in the data processing agreement, then deleted or returned. Outreach suppression requests are kept for as long as needed to honour them.
8. International transfers
SHORI is established in Portugal, in the European Union. We serve clients in the UK and the US, and some of our providers may process data in those or other countries. Where we transfer personal data out of the UK or the EEA we will use a lawful transfer mechanism, as noted above.
9. Your rights
If EU or UK data-protection law applies to you, you may have the right to access your personal data, to correct it, to delete it, to restrict or object to certain processing, to data portability, and to withdraw consent where consent is the basis we rely on. You also have the right to complain to a supervisory authority. In Portugal that is the Comissão Nacional de Proteção de Dados (CNPD). In the United Kingdom it is the Information Commissioner’s Office (ICO). You may also be able to complain in the country where you live or work.
To exercise a right, email [email protected]. If you are a customer of one of our clients, we may need to pass your request to that client, who is the controller.
10. Changes
We will update this notice when the service, the law or our practices change. The date at the top will change when we do. Because this version is a draft pending legal review, a later version may differ in material ways.
11. Contact
SHORI - Marine Equipment and Services, Lda
Av. Arriaga, n.30, 1. Andar, Sala A
9000-064 Funchal, Portugal
[email protected]
Draft, pending legal review. Last updated 14 November 2026.